Brand Story
Between the Circle and the Square
Geometry, order, technology and human experience.
Between the Circle and the Square
UNISINO® uses the space between circle and square as a disciplined product-form language: soft enough to feel human, structured enough to communicate precision.
The Superellipse
The superellipse is described by |x|ⁿ + |y|ⁿ = 1. As n changes, the form moves between circular and square geometries; at n = 3 it creates a measured intermediate condition.
Technology and Humanity
Geometry creates order; touch, proportion, and usability keep that order connected to human experience.
Product Form
Continuous surfaces, controlled radii, and clear functional hierarchy translate the superellipse into an industrial-design language for products.
UNISINO® Orange
UNISINO® Orange brings energy and recognition to an otherwise restrained system, serving as an intentional accent rather than visual noise.
Sustainable Intelligence
The design direction considers energy efficiency, responsible material choices, durable experience, and lower-impact manufacturing without making unverified product-level certification claims.
The Founder's Vision
Jason Hou's approved vision connects AI home appliances, world-class product ambition, and human-centred experience.
Preparing for the Next Stage
The company is currently preparing for a potential Nasdaq listing.
It is not currently listed on Nasdaq.
Brand Promise
Bring technological discipline, humane form, and responsible development together in products made for meaningful everyday use.